In late 1995, I got a headhunter call for a tech management job at a big flash Brand and Identity company whose name I can't remember. Having worked with the weirdos at Wolff Olins, I went along for a chat. I explained they didn't know it, but they were in the memetic engineering business. They looked blank. I didn't take the job.
Anyway, this blog entry is in honour of RageBoy, who is putting the emetic into memetic engineering.