An article proclaims the death of DRM, but then goes on to offer hope that "some extremely bright people working in this space who will be able to figure out what the consumer is willing to put up with".
This misses the point. Value is established by what people are willing to pay. Making them put up with something is going to exact a cost.
By hampering their works with restrictions on copying, they are reducing their value to those they expect to purchase them. DRM schemes are value destruction mechanisms, as I pointed out to Universal.
What they should be thinking about is how to add value for their purchasers. In Universal's case, the answer is to adopt the Enhanced CD format (adding extra material for computer users) that is ubiquitous on CDs sold in the UK.