Thursday 20 March 2003

DRM Destroys Value - Jupiter has proof

DRM Destroys Value - I've been saying this for a while, but Jupiter's new survey backs it up with figures:
According to the study, nearly twice as many online consumers are willing to pay $17.99 for a CD that has unrestricted copy abilities versus a CD at only $9.99 that cannot be copied.

That is a somewhat convoluted sentence, but it is pretty clear that DRM would cost the companies more than their profit margin to use (and it wouldn't stop copying in any case).

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