Amazon and the fat tail

Gary Wolf::
All of Amazon's important innovations - starting from the concept of a Web bookstore - have suggested a profound change in the bookselling business, a change that makes it possible to earn a profit by selling a much wider variety of books than any previous retailer, including many titles from the so-called long tail of the popularity curve. 'If I have 100,000 books that sell one copy every other year,' says Steve Kessel, an Amazon VP, 'then in 10 years I've sold more of these, together, than I have of the latest Harry Potter.'

So digitise and index all books - brilliant.