Epeus' epigone

Edifying exquisite equine entrapments

Tuesday, 27 February 2007

Misunderstanding the Innovators Dilemma

Don Dodge, in saying Microsoft Will not Fall into the Innovators Dilemma, compares Google Apps for Your Domain to Office Live, but he misses Christensen's point on how successful businesses gets stuck making only incremental innovations.

The real technology disruption here is that Google Apps for Your Domain (and Google Docs, the free version) use HTML as their native format, not Microsoft's crufty legacy format, nor the equally crufty XML data-dump. Writers who use Word every day, like David Weinberger and Teresa Nielsen-Hayden, get stuck trying to make it behave and judging by the comments on both those posts they aren't alone. When my friend Maf was working on Microsoft Office, he summed it up by saying "every time I tell someone I work on Word they tell me it's far too complicated, then ask for 3 more features".

Most people use Word because it is the default - they have to use it because others do too. They do not use its advanced features, they just type stuff in. Fifteen years ago, I was a keen Word user, and spent hours working out how to do well-laid out tables in it, and carefully constructing style sheets so that they behaved right. Nowadays I do those kinds of things with HTML and CSS, which are open technologies that anyone can implement and use.

HTML is now the default document format, and an easy wysiwyg editor for it is long overdue. GMail's automatic conversion of attachments to a hosted document with version control is just the kind of 'worse is better' disruption Christensen documented so well 10 years ago.

Oh, and by the way Don, Nintendo Wii is the disruptive innovator in consoles too.


Technorati Tags: HTML, Innovators Dilemma, Word, writing

Posted by Kevin Marks at 01:53

0 comments:

Post a Comment

Newer Post Older Post Home
Subscribe to: Post Comments (Atom)

This is my personal blog. Any views you read here are mine, and not my employers.

Subscribe to my Events

Atom Feed

 

Support the Open Rights Group
Technorati search

mediAgora
encourage copying, expect payment

Kevin Marks
My Shared Stuff

People's thoughts I read:

Daily

Rosie
San Jose Young People's Theatre
Dave Weinberger
Doc Searls
Gonzo Engaged
AKMA
Tomalak's Realm
Cory & friends
Denise Howell
Dave Winer
Charles Wiltgen
Shelley Powers
Jonathon Delacour
Dorothea Salo
James Lileks
Megan McArdle
Tim Oren
Suw Charman
Halley Suitt

Weekly

Andrew Marks
Blogsisters
Arts & Letters Daily
Bricklin, Frankston & Reed
Marek
Steve Yost
Jeneane Sessum
Brian Micklethwait et al
Donna Wentworth - CopyFight
Chris Locke
Arnold Kling
Jonathan Peterson
Dana Blankenhorn
Tom Matrullo
Gary Turner
Marc Canter
St Luke's Chapel (Michael Penfield)

Sporadically

As the Apple Turns (back at last)
Small Pieces
Stuart Cheshire
RageBoy
Nonzero
Neil Gaiman
Thomas Vincent
Brad deLong
Andrew Odlyzko
Frank Paynter
ProSUA

No to Mickey Mouse Computers

powered by blogger

Blog Archive

  • ►  2009 (22)
    • ►  November (2)
      • Publics, Flow, Phatic, Tummeling and Out-groups - ...
      • We'll be Fruitful, Virile and Fertile, they can ke...
    • ►  October (2)
      • Baron Mandelson and Magna Carta
      • T-mobile's Contacts Roach Motel loses them all
    • ►  September (2)
      • Tummling, SideWiki, Twitter and the Tragedy of the...
      • In 1999, Douglas Adams got it right
    • ►  August (3)
      • Pear Analytics Study Missing the Phatic Wood for t...
      • How Twitter works in theory
      • The Flow Past Web: even better than the RealTime t...
    • ►  July (2)
      • Apple's fussyness shows the real platform - the we...
      • Could Amazon deKindle returned books?
    • ►  June (2)
      • Celebrities - social objects or fake friends?
      • Farewell to Google
    • ►  May (2)
      • Faces call the trust code in our brains
      • Press Release Use Causes "Serious" Brain Damage, M...
    • ►  April (1)
      • WSJ dubbed internet parasite by WSJ editor
    • ►  February (2)
      • A load of Thunderer
      • OpenSocial WeekendApps
    • ►  January (4)
      • Mark Cuban's Big Lie
      • Notes on Charlene Li's Future of Social Networks S...
      • Hold your breath while Googling to save the planet...
      • MacWorld wishlist
  • ►  2008 (29)
    • ►  December (2)
      • My twittered notes on the Leweb Social panel
      • Cycling to new layers of freedom
    • ►  November (3)
      • OpenSocial’s birthday today
      • Missing the point of OpenID
      • Blogging's not dead, it's becoming like air
    • ►  August (1)
      • Social Disease, or making magic?
    • ►  July (3)
      • Open Source and Social Cloud Computing
      • Here Comes Everybody - Tummlers, Geishas, Animateu...
      • Shortening URLs, or getting inbetween?
    • ►  June (3)
      • Google as a restaurant? Watch Gordon Ramsay
      • I'm with the stupid network
      • How not to be viral
    • ►  May (5)
      • Miasma theory - wrong in the 1840s, wrong now
      • An API is a bespoke suit, a standard is a t-shirt
      • Talking about OpenSocial all over the place
      • Portable Apps, not data?
      • Mixing degrees of publicness in HTTP
    • ►  April (2)
      • Digital publics, Conversations and Twitter
      • Comcast's Bialystock and Bloom Business Model?
    • ►  February (3)
      • Be Organic, not Viral
      • The Social Cloud
      • LIFT Conference starts
    • ►  January (7)
      • Sheet music redux
      • Fear of the new - the Internet, Tea, and MapReduc...
      • OpenSocial Hackathon next week in SF
      • Identity Theft is not a crime
      • memes, dreams and themes
      • URLs are people too
  • ▼  2007 (45)
    • ►  November (3)
    • ►  October (4)
    • ►  September (4)
    • ►  August (10)
    • ►  July (3)
    • ►  June (8)
    • ►  April (2)
    • ►  March (6)
    • ▼  February (3)
      • Misunderstanding the Innovators Dilemma
      • Missing the cage
      • Begoogled
    • ►  January (2)
  • ►  2006 (119)
    • ►  December (13)
    • ►  November (8)
    • ►  October (16)
    • ►  September (10)
    • ►  August (3)
    • ►  July (6)
    • ►  June (24)
    • ►  May (3)
    • ►  April (10)
    • ►  March (7)
    • ►  February (8)
    • ►  January (11)
  • ►  2005 (101)
    • ►  December (10)
    • ►  November (13)
    • ►  October (9)
    • ►  September (8)
    • ►  August (7)
    • ►  July (7)
    • ►  June (8)
    • ►  May (12)
    • ►  April (7)
    • ►  March (6)
    • ►  February (1)
    • ►  January (13)
  • ►  2004 (53)
    • ►  December (8)
    • ►  November (5)
    • ►  October (6)
    • ►  September (7)
    • ►  July (5)
    • ►  June (3)
    • ►  May (2)
    • ►  March (3)
    • ►  February (7)
    • ►  January (7)
  • ►  2003 (196)
    • ►  December (12)
    • ►  November (14)
    • ►  October (21)
    • ►  September (23)
    • ►  August (19)
    • ►  July (11)
    • ►  June (14)
    • ►  May (9)
    • ►  April (22)
    • ►  March (20)
    • ►  February (16)
    • ►  January (15)
  • ►  2002 (225)
    • ►  December (15)
    • ►  November (21)
    • ►  October (22)
    • ►  September (12)
    • ►  August (11)
    • ►  July (28)
    • ►  June (19)
    • ►  May (29)
    • ►  April (18)
    • ►  March (19)
    • ►  February (17)
    • ►  January (14)
  • ►  2001 (13)
    • ►  December (2)
    • ►  November (11)

About Me

My Photo
Kevin Marks
Kevin Marks works at BT as VP of Web Services. From 2007 to 2009, he worked at Google on OpenSocial. From 2003 to 2007 he was Principal Engineer at Technorati responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 17 years in emerging technologies where people, media and computers meet. Before joining Technorati, Kevin spent 5 years in the Quicktime Engineering team at Apple, building video capture and live streaming into OS X. He was a founder of The Multimedia Corporation in the UK, where he served as Production Manager and Executive Producer, shipping million-selling products and winning International awards. He has a Masters degree in Physics from Cambridge University and is a BBC-qualified Video Engineer.One of the driving forces behind microformats.org he regularly speaks at Conferences and Symposia on emergent net technologies and their cultural impact.
View my complete profile