Maybe they can gather all the snake-oil together in one company and join Dataplay and LiquidAudio in the DRM graveyard
CNET.com By melding the two companies' products, they hope to be able to improve compatibility with computers. The companies also promise that by next year CDs using their joint copy-protection technology will include two versions of songs--one for ordinary CD players, and one that can be loaded onto computer hard drives in much the same way that MP3s can be "ripped" or copied onto computers today. Listeners will not be able to make unrestricted copies of these alternate digital files, but the songs will be able to be transferred to mobile devices such as MP3 players and even burned onto CDs in a limited way, company executives said.
"We've kind of learned over the past year that consumers are really fighting this," said Brian Dunn, Macrovision's senior vice president of business development. "They want more flexibility."
I do hope the labels don't fall for this. If it can be heard, it can be copied. These things are just customer-deterrents.