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Thursday, 21 March 2002

Google versus Indexers

In his review of Hazel Bell's 'Indexes and Indexers in Fact and Fiction', Andro Linklater says:

What must rank as today�s most useful index � covering 2,073,418,204 pages on the worldwide web and accessible through the Google search engine � is compiled entirely by computers. Google�s superiority over rivals like Hotbot is due to the capacity of its software to catalogue entries according to a crude hierarchy of relevance. But as this charming anthology illustrates, a good index amounts to far more than a catalogue.

Andro misses Google's subtlety here. While it is compiled by computers, it is based on the links between web pages made by humans, who are doing exactly the kind of indexing he praises.
Google's relevance hierarchy is far from crude; it works on the assumption that pages that are linked to by many other pages are more useful, and it takes into account not only the words on the linked-to page, but the words within the links pointing to it. It then takes this idea one stage further, but giving greater weight to links from pages it has already found to be important.

This interesting mixture of democracy and elitism is what gives Google its remarkable ability to list the most useful pages first - it is harnessing the collective indexing decisions of all the people individually publishing web pages that link to each other.

I just searched for 'Andro Linklater indexers' and got no results, because no-one has linked to the article yet. I am going to link to it from my own webpage so that by the time the Spectator publishes this letter, readers will find that search succeeding.
Posted by Kevin Marks at 02:24

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About Me

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Kevin Marks
Kevin Marks works on IndieWeb and open web tech. From 2011 to 2013 he was VP of Open Cloud Standards at Salesforce. From 2009 to 2010 he was VP of Web Services at BT. From 2007 to 2009, he worked at Google on OpenSocial. From 2003 to 2007 he was Principal Engineer at Technorati responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 25 years in emerging technologies where people, media and computers meet. Before joining Technorati, Kevin spent 5 years in the QuickTime Engineering team at Apple, building video capture and live streaming into OS X. He was a founder of The Multimedia Corporation in the UK, where he served as Production Manager and Executive Producer, shipping million-selling products and winning International awards. He has a Masters degree in Physics from Cambridge University and is a BBC-qualified Video Engineer. One of the driving forces behind microformats.org, he regularly speaks at conferences and symposia on emergent net technologies and their cultural impact.
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