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Sunday, 21 September 2003

How to Atomize (or de-atomize) Syndication

Joi, Dave, Shelley and others have been talking about how Microsoft might approach the Syndication feud.

They're all missing how 'embrace and extend' works. Imagine I'm a developer who wants to write a tool that can read and write to weblogs. I look into it and discover that there are multiple conflicting versions of syndication formats, and multiple inconsistent blog posting APIs.
I have to pick which ones to start with, and implement multiple parsers and an outer API to talk to the various blog types available.

If Atom or Microsoft or RSS 2.0 or whomever wants to win converts in the future they need to solve this problem for would-be adopters. Here's how to do it (for clarity, I'm using Atom as the putative protagonist, largely because I can then use the pun 'Atomizer').

Take Postel's law seriously.

Implement a web service at atomizer.org that, presented with a feed URI in arbitrary format, returns a usable feed in Atom format. (For extra credit, provide an API in mainstream languages that does this transparently when parsing fails).

Implement another web service there that presents the atom API fro arbitrary blog URI's. It bridges the Blogger, Userland, MT, LiveJournal, etc. APis transparently.

Given such services, the choice should become obvious for all future developers.

Will any of these players pull this off? I don't know.
Posted by Kevin Marks at 01:20

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Kevin Marks
Kevin Marks works on IndieWeb and open web tech. From 2011 to 2013 he was VP of Open Cloud Standards at Salesforce. From 2009 to 2010 he was VP of Web Services at BT. From 2007 to 2009, he worked at Google on OpenSocial. From 2003 to 2007 he was Principal Engineer at Technorati responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 25 years in emerging technologies where people, media and computers meet. Before joining Technorati, Kevin spent 5 years in the QuickTime Engineering team at Apple, building video capture and live streaming into OS X. He was a founder of The Multimedia Corporation in the UK, where he served as Production Manager and Executive Producer, shipping million-selling products and winning International awards. He has a Masters degree in Physics from Cambridge University and is a BBC-qualified Video Engineer. One of the driving forces behind microformats.org, he regularly speaks at conferences and symposia on emergent net technologies and their cultural impact.
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