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Friday, 10 September 2010

The Slutsky vanishes - Google Instant has a smutty mind

At the Google Instant Launch on Wednesday, I ran into my former colleague, the writer and internet famous video star Irina Slutsky. We sat together, and so naturally when we were trying out Google Instant during the launch, I tried typing her name in. And an odd thing happened - Google whited out the Instant search results.

you better recognize

Irina asked about this, and Johanna Wright of Google replied that they white out some words related to sex and hate speech, in case inappropriate results appeared for people who weren't expecting it. 'Slut' is one of these words, but it is not clear at all why 'Slutsky' is.

I already wrote about my concerns that Google's predictive words could narrow the range of searched-for terms into clichés - that as you type Google, in Stoppard's words, is

announcing every stale revelation of the newly enlightened, like stout Cortez coming upon the Pacific — war is profits, politicians are puppets, Parliament is a farce, justice is a fraud, property is theft… It’s all here: the Stock Exchange, the arms dealers, the press barons… You can’t fool Brodie — patriotism is propaganda, religion is a con trick, royalty is an anachronism… Pages and pages of it. It’s like being run over very slowly by a travelling freak show of favourite simpletons, the India rubber pedagogue, the midget intellectual, the human panacea…

At least these suggestions are based on integrating over the text of the web; the words that get the silent whiteout treatment seem to have been chosen by a committee though, and clearly an American one at that, as it whites out 'ass' but not 'arse, 'shit' but not 'shite', 'slut' but not 'slag' and so on (I didn't type every smutty British slang word in, life is too short).

However, the modern-day Bowdlers at Google don't white you out based on what you type, but on what they predict you're going to type.

If I type 'blue-footed' - it predicts I'm typing 'blue-foooted booby' and as 'boobies' is an Official Google Smutty Word, my search goes white (in fact 'blue-foo' is enough).

Similarly, typing 'turn again d' implies 'turn again Dick Whittington', and 'dick' is a an Official Google Smutty Word.

The same is true for Irina -so shocking is her last name that all you have to type is 'irina sl' and the Google whiteout erases her from results.

Weirdly, if you type 'who killed cock' it is completed to 'who killed cock-robin' with a hyphen inserted, which implies someone has edited the auto-complete list manually.

My worldview and sense of appropriateness is probably close enough to Google's committee that I'm not going to be too bothered by this, but I do wonder about them deciding what the norms of speech are for everyone in the world.

Posted by Kevin Marks at 17:19
Labels: Google Instant, Slutsky

5 comments:

David Pylyp said...

Posted Irina Slutsky
http://www.google.ca/#hl=en&source=hp&q=irina+slutsky&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=2f0f489516c037a9

It responded with a slew of results.

September 13, 2010 8:21 am
Unknown said...

Try K-I-N-S-E-Y

September 13, 2010 8:24 am
Xenophrenia said...

This isn't just about Google - but about the insinuation that there are words - just words mind you - that are SO bad - no one should see them. Who determined these words and by what standards? How is that the word shit is determined to be bad? And who is Google to be the arbiter of such censorship?

Shit, was a actual word, in an actual language, until someone, somewhere decided it was 'bad'. In looking into the history of this sort of thing - it appears most swear words are designated as a means to 'cleanse' the language - usually by the highly educated rich. The 'foul' language, that used by those 'unwashed masses'.

There is something subtle and insidious about this move on Google's part to 'protect' us from offense. Anyone who understands how such seemingly minor acts can manipulate a population would find this more than a little disturbing - I know I do.

I leave with a video of a talk Christopher Hitchens gave in Toronto in response to legislation regulating 'hate speech' they were considering at the time. It's something we all need to think about as our world grows smaller and those who will control us through guise of 'tolerance' get louder.

Christopher Hitchens on Free Speech and Freedom of Expression

September 13, 2010 1:29 pm
Kevin Marks said...

wilkie!!: @kevinmarks ah. in this case, devs encoding an American filtered morality because the devs are American and afraid of litigation. ouch. :/
via twitter.com

December 17, 2014 12:02 am
Kevin Marks said...

wilkie!!: retweeted this.
via twitter.com

December 17, 2014 12:02 am

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About Me

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Kevin Marks
Kevin Marks works on IndieWeb and open web tech. From 2011 to 2013 he was VP of Open Cloud Standards at Salesforce. From 2009 to 2010 he was VP of Web Services at BT. From 2007 to 2009, he worked at Google on OpenSocial. From 2003 to 2007 he was Principal Engineer at Technorati responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 25 years in emerging technologies where people, media and computers meet. Before joining Technorati, Kevin spent 5 years in the QuickTime Engineering team at Apple, building video capture and live streaming into OS X. He was a founder of The Multimedia Corporation in the UK, where he served as Production Manager and Executive Producer, shipping million-selling products and winning International awards. He has a Masters degree in Physics from Cambridge University and is a BBC-qualified Video Engineer. One of the driving forces behind microformats.org, he regularly speaks at conferences and symposia on emergent net technologies and their cultural impact.
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