Epeus' epigone

Edifying exquisite equine entrapments

Friday, 21 February 2003

Google's unique insight into Blogging

The growth of weblogs has been a classic disruptive technology event, with adoption and traffic driven by individuals rather than corporations. Google has had a leading edge insight into this because of the objectivity of the PageRank algorithm in measuring the connectedness of the web. Weblogs are a powerful driver of the emergent ordering of websites that Google tracks - I was able to get my son's website to be the top result for both 'andrew marks' and 'funniest stories' on Google by mentioning it on my weblog and having it picked up by other webloggers who found it amusing.
The Weblogs and power laws paper I wrote makes clear how important the long tail of webloggers is to the number of links online - they have a census view of links at Google, and can see how big and important the tail really is, even though their business is showing others only the head.

Most other web traffic measurement sites are following pageviews, and not considering power law distributions, so they will show the high end bias I discussed in the power law paper.
Posted by Kevin Marks at 13:03

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About Me

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Kevin Marks
Kevin Marks works on IndieWeb and open web tech. From 2011 to 2013 he was VP of Open Cloud Standards at Salesforce. From 2009 to 2010 he was VP of Web Services at BT. From 2007 to 2009, he worked at Google on OpenSocial. From 2003 to 2007 he was Principal Engineer at Technorati responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 25 years in emerging technologies where people, media and computers meet. Before joining Technorati, Kevin spent 5 years in the QuickTime Engineering team at Apple, building video capture and live streaming into OS X. He was a founder of The Multimedia Corporation in the UK, where he served as Production Manager and Executive Producer, shipping million-selling products and winning International awards. He has a Masters degree in Physics from Cambridge University and is a BBC-qualified Video Engineer. One of the driving forces behind microformats.org, he regularly speaks at conferences and symposia on emergent net technologies and their cultural impact.
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